INSPIRATION IS the NEW RelAXATION

The May issue of Pulse magazine includes an interview I did with editor Kelly Heitz. Pulse is published by the International Spa Association for spa professionals. One of the goals of the magazine is to provide an in-depth look at current spa trends. Among these trends is growing interest in creativity and inspiration, which is why Deep Creativity is being featured in this month's issue.

Of course, creativity is important to professionals who work in the very competitive spa industry. But it has also become an important factor in attracting guests to spas and resorts throughout the world. Relaxation and luxury are no longer the primary reasons that individuals seek out the spa experience. Professionals in a wide range of industries are realizing that spa retreats can be a critical aid to personal and professional growth.

In virtually every industry, profit share depends on the ability to inspire others: customers, personnel, and investors. When it comes to inspiration, here is a basic rule of thumb: You cannot give others something you don't have. In other words, you cannot inspire others if you lack inspiration yourself. That is why inspiration matters to spa guests. They come to spas and resorts to recharge their batteries and press the reset button. The ideas is to gain new perspectives that can help these individuals serve others more effectively.

In workshops and play circles like the one I will be offering at Unity of Port Townsend, Washington, on June 10, I teach a simple and fun way to tap into creative inspiration on a consistent basis. The idea is not just to get inspired but to stay there. Living in the space of inspiration is something virtually anyone can do--with the proper training. In Deep Creativity, I identify a set of qualities, called the "Deep Six," that can be developed and nurtured. It's simply a matter of having the right knowledge and habits.

One day soon, I anticipate that creative inspiration workshops will be offered at most luxury resorts and spas, as well as on cruise ships. My interview in this month's Pulse is just one sign of this important trend in the spa industry.

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